Architecture practice East working on masterplan for 15-year scheme in historic west London district
Hounslow council has unveiled a £7.5bn masterplan to build up to 14,000 homes along a stretch of the Great West Road in west London.
Set to be built over the next 15 years, the Golden Mile London plan is aiming to position this part of the capital as a leading creative and tech innovation district.
It is being masterplanned by East, the architecture and urban design practice which is working with Hawkins Brown on Sadiq Khan’s plans to pedestrianise Oxford Street.
The Golden Mile is a 4km stretch of the Great West Road which was nicknamed for its concentration of large Art Deco industrial buildings constructed in the 1920s and 30s.
Listed buildings on the road include the Coty Cosmetics factory, the Gillette Factory and the Pyrene Building, all of which are protected at grade II.
Hounslow council is showcasing its vision for the area today at MIPIM and has committed £1.15m to the programme for early priority works to kickstart delivery including a new innovation hub, greener streets and road improvements.
Hounslow council leader Shantanu Rajawat said the masterplan was “one of the most significant regeneration opportunities in London.”
He said: “This is about shaping the future of Hounslow, West London and London itself. Delivering thousands of new homes and jobs while creating greener, healthier neighbourhoods for our residents.”
Rob Tincknell, Chair of the Golden Mile Business and Developers Forum and chief executive of Areli added: “Golden Mile London is a story that hasn’t really been told - until now!
“The vision launched today, underpinned by seven principles to make it happen, gives a clear sense of our ambition. Investors, businesses and Hounslow Council are collectively aligned to make this unique place absolutely extraordinary in the years ahead.”
The launch of the programme follows Hounslow council’s approval of Hadley Property Group’s redevelopment of the former GSK headquarters at 980 Great West Road. The 2,300-home scheme is being designed by Howarth Tompkins, dRMM, Studio Egret West and Metropolitan Workshop.
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